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PRIME is a leisure + lifestyle public relations agency that has been helping companies to sparkle in their sector, dazzle their competitors and enlighten the media since 2007. With its headquarters in Hong Kong, Prime uses this base to communicate to Asia’s most influential media. Calling upon its excellent regional and local contacts, Prime orchestrates the desired “column includes” for its clients across Hong Kong, Singapore, China and Taiwan. Through its relationships with international media, Prime successfully and consistently generates brand exposure both inside and outside of the region.

Prime’s small but perfectly formed team comes together from different backgrounds - from the PR purist, the pen-poised journalist, the marcomms extraordinaire to enthusiastic fresh grad to produce creative ideas and plans to promote clients, old and new alike. Its specialist sectors include luxury brands, travel, home + property, health + beauty and food + beverage.

Areas of Expertise