Testimonials
B&W - Far East Publicity Limited
Being accredited improves the professional image of the company. The audit company administers a ISO 9001 level of accreditation, helping establish confidence among clients with whom we intend to do business with.
Bentley Communications
Accreditation has been particularly useful in pitches as an independent assurance of quality. It is an objective criteria for those clients who are unfamiliar with Hong Kong and helps in their evaluation of professional PR agencies in Hong Kong.
Beyond Communications Limited
The launch of the CPRFHK accreditation scheme was a long-awaited milestone in the development of Hong Kong's Public Relations profession, because it offers an objective benchmark for us to evaluate our services.
Internally, it strengthens our existing procedural framework and reminds us of the high quality we strive for in every aspect of our work. Besides benefiting our clients, it boosts the morale of our team members, who are happy and proud to know their organisation has demonstrated its calibre in this way.
I urge other consultancies to apply for accreditation. The process will review, reinforce and help to improve existing systems wherever necessary; and this is sure to result in greater success.
Bite Communications
Bite Communications became the first cPRFHK accredited firm in Hong Kong as part of our efforts to demonstrate that in just four years we have built professional and administrative systems that meet the needs of even the most demanding clients. cPRFHK's designated service quality accreditation agency provided rigorous, independent evaluation criteria and processes.
The process of getting accredited required considerable senior management time at the beginning and end to assure that we were able to document our working systems and methodologies in depth, and to provide the documented evidence that we implement our processes consistently and with sustained quality of service. In the process, several opportunities to streamline our work flow and be more efficient and effective were highlighted, which proved to be unexpected side benefit of accreditation.
Bite Communications recommends accreditation to all firms that wish to be seen to meeting professional standards of professionalism in our industry and believe that by 2005 firms without accreditation will be queried by potential clients as to why they have not undergone the process.
Ketchum Newscan Public Relations Ltd.
"Ketchum has recently successfully completed its third successful accreditation audit. Being an accredited member of the CPRF Hong Kong is something we value as it certifies the international standards we adhere to in our work and is recognized by our clients as a valid third party endorsement of service quality.
"The accreditation process is straightforward and easy to follow. It not only provides assurances that all of our client work is well managed, cross-checking our financial, ethical and risk management guidelines are kept up-to-date benefits the continuity of our business." Simeon Mellalieu, General Manager, Ketchum Hong Kong.
Newell Public Relations
"The cPRFhk was the first public relations body in Asia to establish accreditation and still remains one of the few in the region to implement such a scheme. This strict requirement for membership was a farsighted and bold move that provides clients with a clear framework to evaluate quality standards within the industry. There is no doubt that accreditation has raised the bar for PR in Hong Kong," said David Croasdale, Managing Director, Newell Public Relations.
"There is definitely a sense of pride in being a member of cPRFhk because we can be certain that our practice levels are on a par with the best that the industry has to offer."
Text 100
"We are proud to receive cPRf Accreditation as it proves our strong commitment to providing the highest quality public relations services to our clients in the Asia Pacific region," said Simon Taylor, Managing Consultant, Text 100 Hong Kong. "The rigorous accreditation process compels agencies to ensure their standards and processes are water-tight - and clients should expect nothing less."
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