Since its founding in 2001, the council of Public Relations firms of Hong Kong has had a mission to develop and implement a standard for the PR profession in Hong Kong, whereby reputable firms will be easily recognized because they have been accredited by cPRf / HK.

Objectives of Accreditation

• Create a transparent quality management system for Hong Kong PR consultancies
  
• Provide clients and Government bodies a simple and consistent framework for evaluating quality standards of public relations firms
  
• Help PR firms in Hong Kong deliver high quality and ethical PR services

The cPRf / HK accreditation system was launched in September 2003. Full Members of cPRf / HK are required to gain accreditation in order to maintain their membership status. An audit must be repeated every 3 years to be valid.

The cPRf / HK Accreditation Standard

The cPRf / HK standard was developed in Hong Kong, for Hong Kong, and inspired by ISO9000 and PRCA's scheme.

The standard was developed by the Accreditation Commission, comprising representatives of PR firms (large, medium, and small; local and international), clients of PR firms, and financial and legal advisors to PR firms. The standard was codified by Hong Kong Quality Assurance Agency, and tested in a trial audit done on a cPRf / HK member firm.

The standard is based on the minimum requirements for a reputable firm, and is developed from a positive point of view (help companies raise their standards), not a negative point of view (aggressively excluding companies). Compliance with the cPRf / HK code of ethics is a key element.

The accreditation system covers the following areas:

Answers to specific questions about Accreditation can be found in the FAQ About Accreditation section of this website.

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