About Accreditation
Since its founding in 2001, the council of Public Relations
firms of Hong Kong has had a mission to develop and implement
a standard for the PR profession in Hong Kong, whereby reputable
firms will be easily recognized because they have been accredited
by cPRf / HK.
- Create a transparent quality management system for Hong
Kong PR consultancies
- Provide clients and Government bodies a simple and consistent
framework for evaluating quality standards of public relations
firms
- Help PR firms in Hong Kong deliver high quality and ethical
PR services
The cPRf / HK accreditation system was launched in September
2003. Full Members of cPRf / HK are required to gain accreditation
in order to maintain their membership status. An audit
must be repeated every 3 years to be valid.
The cPRf / HK standard was developed in Hong Kong, for Hong
Kong, and inspired by ISO9000 and PRCA's
scheme.
The standard was developed by the Accreditation Commission,
comprising representatives of PR firms (large, medium, and small;
local and international), clients of PR firms, and financial
and legal advisors to PR firms. The standard was codified by
Hong Kong Quality Assurance
Agency, and tested in a trial audit done on a cPRf / HK
member firm.
The standard is based on the minimum requirements for a reputable
firm, and is developed from a positive point of view (help companies
raise their standards), not a negative point of view (aggressively
excluding companies). Compliance with the cPRf / HK code
of ethics is a key element.
The accreditation system covers the following areas:
| - Client relationships |
- Management |
| - Campaign administration |
- Team experience and training |
| - Services |
- Finance and administration |
| - Creativity |
- Ethics |
| - Corporate information |
- Premises |
Answers to specific questions about Accreditation can be found
in the FAQ About Accreditation section
of this website.
|