Council of Hong Kong Public Relations Firms

Our mission is to encourage the advancement of member public relations consultancies through the promotion of best practices.

Objectives

To raise and maintain professional and ethical standards in consultancy practice.
To devise and promote an approved quality standard as a membership prerequisite.
To confer and interact with Government, public bodies, associations representing industry, trade and others.
To promote confidence in public relations consultancy and, consequently, in public relations as a whole, and to act as a voice for consultancy practice.
To educate potential clients into recognizing the professionalism of members who conform to our Professional Charter and quality standard.
To promote the registration of members and the Professional Practices Committee which oversees standards and arbitrates on complaints.
To provide a forum for discussion on key PR industry issues.
To demonstrate the effectiveness of good PR in consultancy work.
To help members improve their efficiency, understanding, skills, professionalism and ethics.
To increase opportunities for members to develop new business.