||About the Council of Public Relations
Firms of Hong Kong
As Asia's hub for commerce and technology, Hong
Kong continues to achieve dramatic expansion in its role as a regional
leader. The public relations industry grows concurrently, and the
cPRf brings consultancies together to establish standards, discuss
issues affecting the industry, and to identify strategies for enhancing
the professional reputation of public relations firms in Hong Kong.
The Council supports public relations practitioners
and the public relations profession by providing a range of member
services including accreditation, events and education programs.
Its members meet regularly to examine issues including industry
ethics, business and public relations trends, and to liaise with
other professional and business bodies, and with Government.
The cPRf now has 25 members that work together
to ensure high standards of professional competence and ethical
practice, and to promote the vital role of effective public relations
in the management of organizations. The Council’s task forces
examine a number of key areas including professional standards development,
copyright, public issues and, importantly, the implementation of
its accreditation system.