Ogilvy PR and Text 100 accredited by Council of Public Relations Firms of Hong Kong

Two companies join 25 other leading consultancies in Asia's only national PR
accreditation programme

Ogilvy PR and Text 100 Hong Kong have been accredited by the Council of Public Relations Firms of Hong Kong (cPRFhk). The successful accreditation confirms that all of Ogilvy's and Text 100's systems and procedures are fully documented and meet the high standards set by the cPRFhk.

The cPRFhk serves as a voice and forum for the Hong Kong public relations industry and also for the promotion of best practices. In order to define, measure and uphold professional standards, the cPRFhk in Hong Kong was the first industry body to establish an accreditation system for the PR industry in Asia in 2003. Accreditation involves an audit of all of internal systems of the applicant agency conducted by the Hong Kong Quality Assurance Agency (HKQAA), an independent body experienced in auditing ISO and other standards.

"We are proud to receive cPRFhk Accreditation as it proves our strong commitment to providing the highest quality public relations services to our clients in the Asia Pacific region," said Clara Shek, Managing Director, Hong Kong and Southern China, Ogilvy PR. "The rigorous accreditation process compels agencies to ensure their standards and processes are water-tight ¡V and clients should expect nothing less."

In order to be a full member of cPRFhk, firms are required to gain accreditation, and are audited every three years to maintain membership. Other cPRFhk initiatives include a Code of Ethics that covers professional conduct towards the public, media, clients and other organisations and regular industry events.

"Text 100 is proud to a member of cPRfhk and fully endorses all membership requirements as stipulated by the board," said Simon Taylor, Managing Director, Text 100 Hong Kong.

David Croasdale, Chairman of the cPRFhk said: "cPRFhk accreditation is a solid guarantee that member firms meet the highest standards both ethically and operationally in a scheme inspired by ISO9000 quality management standards and backed by an independent internationally recognised worldwide body. Clients, especially in the public sector, are increasingly demanding the stamp of recognition that the cPRf accreditation provides."

About Ogilvy PR

Ogilvy Public Relations Worldwide (Ogilvy PR) is a global, multi-disciplinary communications leader operating in more than 70 markets. Named Large Agency of the Year by The Holmes Report, Ogilvy PR blends proven PR methodologies with cutting edge digital innovations to craft strategic programs that give clients winning and measurable results. In its 28th year, Ogilvy PR provides strategic public relations counsel to a variety of clients across its social marketing, public affairs, healthcare, consumer marketing, 360-degree digital influence, corporate, and technology practices. Ogilvy PR is part of the WPP plc, one of the world's largest communications services organizations (NASDAQ: WPPGY, www.wpp.com). For more information, please visit www.ogilvypr.com.

About Text 100

Text 100 is a global PR agency serving companies that use technology for competitive advantage. Built organically from the ground up, Text 100 uniquely offers the dedication of local agencies and the power and reach of a global agency, Text 100 represents leading brands in 31 offices around the world. Clients of the company include Fujifilm, IBM, Cisco and Xerox. Named New Media Agency of the Year by The Holmes Report and winner of PRWeek's PR Innovation of the Year, Text 100 is at the cutting edge of emerging media technologies and public relations techniques. In August 2006, Text 100 became the first public relations consultancy to establish a presence inside Second Life. For more information about Text 100, please visit www.text100.com.

About cPRFhk

The Council of Public Relations Firms of Hong Kong (cPRFhk) promotes best practice among member public relations consultancies and key stakeholders. The Council serves as a voice and as a forum for the Hong Kong public relations consultancy practice and promotes public confidence in the industry. The Council represents the majority of consultancies in Hong Kong and currently numbers some 25 members.

For further information please contact

David Croasdale (Tel: 2117 5005)

Designed by Garlic Consulting